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5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition. Geofencing.

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Through business intelligence, organizations can make data-driven decisions, gaining insights into customer preferences, market trends, and operational efficiencies.

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How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

To do this, you might consider conducting a SWOT analysis, so you can look at the competition's strengths and weaknesses. Are you building your product in the most efficient way? Focus groups. Collecting market intelligence can help your team track competitors more efficiently in your marketing stack. Interviews.