KEO Marketing

OCTOBER 30, 2017

When you develop a deeper understanding of your customers, you can customize communications based on what and how they buy. Using market research and existing customer data, you can define your ideal customer in a very detailed manner. Buyer personas incorporate customer demographics, behavior, motivations, and goals.

Paid Search Agency 48

Paid Search Agency Planning Buyer Personas Advertising Agencies 48

Adobe Experience Cloud Blog

OCTOBER 30, 2017

Customize Dynamic Content. How to Implement Email Marketing in a Lead Nurturing Program. To adopt email marketing into your current lead nurturing program, start by implementing a single strategy. If you link to gated content, ask for one additional piece of information on the download form.

Email Marketing 134

Email Marketing B2B Marketing Planning Paid Search Agency 134

Advertisement

Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started? Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies.

Marketing & Strategy

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. We must find a way to create “Togetherness” and use the collective knowledge of each team to win. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

Marketing & Strategy

Advertiser: ZoomInfo

However, ABM practitioners have evolved the strategy from development to implementation. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

Account Based Marketing

Speaker: Renee Thomas and Alexis Barone, Wrike Team

We will cover: Permanent changes that were implemented in the past year that will continue past the end of the pandemic. What the future of work looks like for customer-facing organizations and teams. What individuals can do to advocate for themselves. How to address employee burnout. What managers can do to enable their teams.

Personalization