Sat.Jan 12, 2019

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What's Different About European CDPs?

Customer Experience Matrix

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. Here's how that went. What do you think potential CDP buyers would find the most interesting stats from this? From a buyer’s perspective, the most interesting stat may be the absolute number of local vendors available.

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B2B Reads: Downturn, Songwriting, and the Future of ABM

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What’s Your Frame of Reference for a Downturn? An interesting look at a downturns.