Sat.Jan 12, 2019

What's Different About European CDPs?

Customer Experience Matrix

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. Here's how that went. What do you think potential CDP buyers would find the most interesting stats from this?

A Financial Advisor’s Take on Using Credit Cards to Finance Your E-Commerce Business

Altitude Branding

E-commerce entrepreneurs certainly don’t have it easy when establishing a small business. Not only are there matters of technology and human resources but more critically, funding that is essential for getting the business beyond a mere big idea to a successful venture.

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B2B Reads: Downturn, Songwriting, and the Future of ABM

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What’s Your Frame of Reference for a Downturn? An interesting look at a downturns. Thanks for your insight, Brad Feld.

Tips 50

Pros and Cons Associated With Business Debt Consolidation

Altitude Branding

As stated by, debt is a significant reason behind the unsuccessful businesses. A business is compelled to take a loan in order to ensure that everything is in a proper place. Without the business capital, it is practically impossible to keep everything in order.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!