Sat.Nov 03, 2018

Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.

The Secret to a Successful Holiday Email Strategy? Send Less Email.

Liveintent

It is officially November, which means 2 things: 1. Candy corn is about to get crazy discounted and… 2. Black Friday and Cyber Monday are just around the corner. Both of which might leave you with a bit of a queasy feeling in your stomach, especially if you’re a retailer. So, how do you bolster your email strategy without having to actually send more email? The post The Secret to a Successful Holiday Email Strategy? Send Less Email. appeared first on LiveIntent Blog.

Email 60

B2B Reads: Activity Metrics, Agile Marketing, and Perpetual Demand Generation

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Lie That Relationships Don’t Matter in Sales. A look at the importance of relationships in sales. Thanks for your thoughts, Anthony Iannarino. Why Training is an Event and Learning is a Process.