Customer Experience Matrix

NOVEMBER 3, 2018

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them. The fundamental reason is that CDPs are not simple: the industry has rapidly evolved numerous subspecies of CDPs that are as different from each other as the different kinds of dinosaurs.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Liveintent

NOVEMBER 3, 2018

It is officially November, which means 2 things: 1. Candy corn is about to get crazy discounted and… 2. Black Friday and Cyber Monday are just around the corner. Both of which might leave you with a bit of a queasy feeling in your stomach, especially if you’re a retailer. So, how do you bolster your email strategy without having to actually send more email?

Campaigns 67

Campaigns 67

Heinz Marketing

NOVEMBER 3, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Lie That Relationships Don’t Matter in Sales. A look at the importance of relationships in sales.

Planning 60

Planning Demand Generation Activities Demand 60