B2B Marketing Directions

JULY 7, 2024

In my last post , I described where B2B marketers should look when attempting to find topics for thought leadership content. There's no longer any doubt that high-quality thought leadership content has become a critical component of effective marketing at many B2B companies. Numerous research studies have identified the characteristics that make thought leadership content persuasive.

Customer Surveys 70

Customer Surveys Research B2B Thought Leadership Thought Leadership 70

The Lead Agency

JULY 7, 2024

Data makes the world go around. In and out of marketing, it’s now the sense check for every business decision (or should be). It tells us who buys our things, how they are bought, and what those customers care about. Then, when we appeal to them, we capture their data, and its value continues. There [.

Effectiveness 62

Effectiveness Buy Marketing & Strategy Marketing 62

The Marketing Blender

JULY 7, 2024

Is your marketing budget a black hole, with little to show for your investment? Perhaps your in-house team is overwhelmed, lacking the strategic vision to drive real growth. If so, it’s time to consider an outsourced CMO. These seasoned marketing executives offer a cost-effective alternative to hiring a full-time Chief Marketing Officer, bringing a wealth of expertise and a laser-focus on results to your business.

CMO 52

CMO Marketing Budget Allocation Work Management 52