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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

The ClickMeeting webinar platform, for example, offers several CRM integrations like HubSpot, Salesforce and Pipedrive. This allows you to include a few webinar-related metrics in your lead scoring system, such as: The number of webinars that each contact has registered for. Which webinars they attended.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website. You’ve come to the right place. See White Hat SEO.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website. You’ve come to the right place. See White Hat SEO.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent. All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Thought leadership.

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4 Gamechanging Benefits of B2B Marketing Platforms Every Marketer Should Know

Albacross

Lead generation ? Lead scoring? Lead nurturing? In a nutshell, a B2B marketing platform is one which allows businesses to automate marketing processes and convert leads to paying customers. You essentially automate all your time-consuming, tedious tasks including: Researching leads. Nurturing leads.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Download our free guide here to learn about the fundamentals of inbound marketing. It's kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. We hope you can bookmark this post and come back to it whenever you need to.