Pressure
Content Standard
MAY 22, 2016
Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Overall, the annual advertising industry billings grew from $5.7 billion in 1950 to $12 billion in 1960.
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