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Pressure

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Overall, the annual advertising industry billings grew from $5.7 billion in 1950 to $12 billion in 1960.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Overall, the annual advertising industry billings grew from $5.7 billion in 1950 to $12 billion in 1960.

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B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

Most online schedules are now trafficked and monitored through third party tools like Atlas DMT or Doubleclick DART. Yes, a media pro can learn – but if you have the choice, go looking for existing knowledge about your space and audience communities. other use of client scarce resources? Media IS something that you can buy.

Buy 40