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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more. It’s updated and relevant on a variety of PPC issues and challenges. LinkedIn Ads.

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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

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Google Doing Away with Flash Ads

KEO Marketing

In a post on the AdWords blog, the company said it will stop allowing Flash ads to be uploaded into AdWords and DoubleClick Digital Marketing as of June 30, 2016. Flash ads already in the system will no longer run on the Google Display Network or through DoubleClick after January 2, 2017.

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17 Google Marketing Tools You Should Be Using

Hubspot

For more resources about how to do PPC effectively, check out our PPC Marketing Hub here. DoubleClick Search by Google. If Google AdWords helps you decide which keywords to target, DoubleClick Search is the other half of your search engine marketing (SEM) strategy.

Google 78
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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Search engines are called that for a reason- your prospects are searching for information or resources that may help them with a business need. Here’s the link to the digital media research tools.

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On Second Thought, Maybe Web Advertisers Will Dominate Web Marketing Systems

Customer Experience Matrix

But as I reflect on the really big recent acquisitions -- Google / Doubleclick , Microsoft / aQuantive , WPP / 24/7 Real Media – I wonder whether the real heavyweights will be the Web advertising vendors. This gives them the financial resources and motivation to extend their capabilities into the other areas of online marketing.

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. A handful of vendors managed to survive as independent firms: the big winner has been Unica , which competes successfully among high-end buyers. Other, less successful vendors simply vanished.