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A Guide to Social and Paid Attribution Reports

SmartBug Media

To learn more about how to maximize your paid media strategy, see fellow SmartBug® Brittani Bloomberg’s article here. With companies utilizing a large variety of advertising tactics in their digital marketing mix, how do you properly attribute conversions to the right sources? That’s right, sources. Time Decay. Position-Based.

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

To build any relationship with a potential customer requires trust in the company and product. Blockchain can be used as a tool by marketers to strengthen the relationships between brands and their stakeholders. As powerful as our digital measuring tools like Analytics are, the data can often be inaccurate due to fraudulent behaviour.