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8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

BASHO emails are alive and well—and thriving. But to crush cold email outreach, you have to do it right. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. When Is Cold Email Appropriate?

Outreach 113
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The Cookie Countdown – 5 Alternative Strategies You Should Be Using Now

Porch Group Media

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. For example, using a cookie-less solution, brands can target visitors to their website using omnichannel outreach.