Remove Domain Remove Ethics Remove PageRank Remove User-Generated Content
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An Introduction to Black Hat SEO

Hubspot

Black hat SEO seeks to game search engine algorithms, rather than solve for the user. It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO consists of creating quality content and a better overall user experience for people visiting your site.

SEO 76
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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. However, that was before people began intentionally generating backlinks to gain rank in the search engines.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

While blog networks generated fast, short-term rankings in the past, those days are over. However, you can’t afford to take any chances that might get your entire domain name blacklisted from the search engines. Hiring an SEO specialist to generate your entire backlink profile will cost money on a regular, long-term basis.

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A Brief History of Search & SEO

Hubspot

September 1997: Google.com is registered as a domain name. The goals of the advertising business model do not always correspond to providing quality search to users.”. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking.

SEO 28
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Why You Should Outsource Link Building to Boost Your SEO Efforts

Single Grain

Paid links, user-generated spammy links or PBN (private blog network) links are some that lead to Google penalties. People love free tools and often link to them, which helps you build a valuable backlink profile to your domain. Link building is a complex and tedious SEO activity that requires expertise and time.