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Five Ways to Use Colors to Create Effective Landing Pages

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Image credit: dollarshaveclub.com. Sometimes, the white can be too bright and too harsh, especially if you are promoting a more subtle product. You want something that is still neutral, but not as bleached and devoid of color completely.

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The 5 Best E-commerce Advertising Campaigns Of All Time!

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What is DollarShaveClub.com? Allbirds set out to disrupt a traditional industry. And they’ve done just that with their online advertising playing a crucial role in their success. Dollar Shave Club. For a dollar a month we send high quality razors, right to your door.”. Dollar Shave Club pioneered the success of subscription based services.

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Optimizing YouTube Videos to Go Viral During the Holidays

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The DollarShaveClub.com viral video is a good example of this. A good example of this type of viral video is this video from WestJet Airline. Brand Image Portrayal. Viral videos often portray the image of the brand without being overly promotional. Relatable Videos.