Distribution, Multi-Touch Attribution and Privacy Protection

Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. How do Apple’s changes affect campaign tracking and attribution? The impact will be small for Parse.ly

Multi-Touch Attribution

Multi-Touch Attribution Doubleclick Privacy Protection Privacy

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

MARCH 21, 2023

For example, data on the distribution of clicks on a page shouldn’t be used by itself to determine which parts of a page are most popular. When users click with their mouse or tap on a touch screen device, it adds one value to that point on your page. Some tools use AI to predict how attention will be distributed on a page.

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B2B Marketing Zone

Apple is Making Tracking Harder: What Parse.ly Users Can Expect

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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