Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
KoMarketing Associates
SEPTEMBER 14, 2013
B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. And, they are fundamentally leveraging self-service to drive revenue. Would you provide thoughts on how B2B marketers can overcome this obstacle?
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