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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. And, they are fundamentally leveraging self-service to drive revenue. Would you provide thoughts on how B2B marketers can overcome this obstacle?

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. It plays a pivotal role in the sales process, connecting marketing efforts to revenue growth. Image caption: Take your B2B lead generation to the moon!

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

By sponsoring healthcare events, pharma companies can raise awareness of their drugs through presentations, distribute samples and marketing materials, and network with professionals. Digital marketing channels are the fastest-growing area of pharma marketing. Target keywords related to your products and services.

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The Customer Journey Starts Here

GreenRope

Whether you are using a messenger service like WhatsApp or Facebook Messenger or you employ a platform like Olark online live chat, this channel is becoming an increasingly popular way to generate and engage new leads. What do you do first when researching a product, service or company? Typically, you do a Google search.

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The Customer Journey Starts Here

GreenRope

Whether you are using a messenger service like WhatsApp or Facebook Messenger or you employ a platform like Olark online live chat, this channel is becoming an increasingly popular way to generate and engage new leads. What do you do first when researching a product, service or company? Typically, you do a Google search.

article thumbnail

The Customer Journey Starts Here

GreenRope

Whether you are using a messenger service like WhatsApp or Facebook Messenger or you employ a platform like Olark online live chat, this channel is becoming an increasingly popular way to generate and engage new leads. What do you do first when researching a product, service or company? Typically, you do a Google search.

article thumbnail

The Customer Journey Starts Here

GreenRope

Whether you are using a messenger service like WhatsApp or Facebook Messenger or you employ a platform like Olark online live chat, this channel is becoming an increasingly popular way to generate and engage new leads. What do you do first when researching a product, service or company? Typically, you do a Google search.