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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. 3… 2… 1… Blast off!

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Have you considered adding digital-first events to your pharmaceutical marketing strategy? As one of the few remaining sources of first-party data, it’s easy to gather real-time insights and create fully personalized experiences to engage HCPs on their own terms. How much do companies spend on pharma marketing?

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Typically, you do a Google search.

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Typically, you do a Google search.

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. Typically, you do a Google search.