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Why it’s time to break up with your biannual brand survey

Sprout Social

If that’s not enough, here are three reasons you should reconsider your brand survey distribution plans. You need timely insights : Brand health survey design and distribution takes a long time. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. The result?

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Voice of the Customer Marketing Guide: 5 Do’s, 5 Don’ts, and 3 Examples

ClearVoice

While every company’s aspirations are different — from more leads and stronger sales to increased traffic and exposure — there is one truth that remains central to all: the customer. In fact, great companies use the voice of the customer (VoC) as their North Star, according to Lisa Kraynak , founder and president of Gro Business Ventures.