Remove Display Remove Ethics Remove PageRank Remove Software
article thumbnail

An Introduction to Black Hat SEO

Hubspot

It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. Outbound marketing software is what we sell. White hat SEO is a much better method of doing search engine optimization.

SEO 76
article thumbnail

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. Existing members recruit new members who add their blog to the network and automated software adds backlinks to existing members’ websites. When this attribute is present search engines will ignore the link in terms of flowing PageRank.

article thumbnail

Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. Cite your sources: Linking to the source of your information is not only ethical, but it’s a good way to build relationships with other blogs and get other blogs to link to you.