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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Google Display & Video 360. Inside the Google Marketing Platform, you'll find Display & Video 360. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS).

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

The advertiser who wins the auction will have their ad displayed on the website. Maintaining an exceptional Return on Ad Spend (ROAS) was a key priority for Hestan Culinary. Key Results: Retargeting ROAS experienced a remarkable 381% increase, soaring from 1.91 to an exceptional 9.20 within the first month.