Convince & Convert

APRIL 28, 2010

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. At the same time, word of mouth marketing IS important, and effective. This strategy builds WOM like you wouldn't believe.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 14, 2010

.&# This resonates with me, since I've been saying for a while now, “Stripped down to its essentials, new media marketing is about participating in the conversations that will go on with or without us.&# There is nothing new about social media; it's just modern WoM. That means: a. It's simple and easy to understand.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Onalytica B2B

APRIL 27, 2017

Ultimately what this means is, with influencer marketing, you can invest sufficiently less to gain a sufficiently higher return- a stat which will resonate with every senior manager. Earned Media/WOM trumps all. While influencer marketing can aid with SEO organically, this is a longer term process.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235