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Webbiquity
MAY 10, 2011
All of the old measurements are moot.&#. On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&#.
Online Marketing Institute
NOVEMBER 7, 2010
Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Content curation is editing on steroids.
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Online Marketing Institute
JULY 9, 2009
It was during one of these discussions at a Starbucks tucked in a corner of a shopping mall in Washington, DC that a client helped define the three phases of a social media initiative. There may even be instances in which direct sales and business development opportunities are identified through online channels.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m sure I forgot a few. Feel free to chime in if I did.
GreenRope
JANUARY 21, 2016
Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Many companies, especially big companies, drop the ball on service. Hardly a one-trick pony.
GreenRope
JANUARY 21, 2016
Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Many companies, especially big companies, drop the ball on service. Hardly a one-trick pony.
GreenRope
JANUARY 21, 2016
Everywhere marketers turn these days, people are talking about customer experience. Our brands are judged by customers, but when one customer decides to take up his or her pitchfork and demand justice, what do we do? Many companies, especially big companies, drop the ball on service. Hardly a one-trick pony.
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