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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

Most of us don't look in our GA stats daily either way. I think it's a good approach to enter social media metrics. link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. Most of us don't look in our GA stats daily either way.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. So I think there's a bit of relevance to tracking those stats. There is not a one-to-one dollar for dollar spent per lead or sale.

PR 161
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Ppc Mom RT @MariSmith: How To Find Your Mass Influencer Customers – [link] [Exceptional post by @jaybaer!!] more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. link] [link] gilbert v.

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

And 75% of the people who log into Facebook do nothing (unless they are social gaming) I get that from the stats page. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] I honestly can’t think of a better definition of social media obsolescence, though there are many to go around.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

[link] #news #socialmedia [link] Simon Blackley Use social media to build strong bonds with a small group of advocates, not weak links to large numbers, says @jaybaer [link] philsimonsystems Great post, Jay. Do people really think that you can get SM religion one day and your customers/fans will all be singing your praises the next?