Martech

MARCH 27, 2023

SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable. Get MarTech! In your inbox.

Digital Experience Platform 103

Digital Experience Platform Lock-In eCommerce Verticals 103

Martech

NOVEMBER 11, 2022

Luckily, in today’s digital world, there’s a plethora of data that B2C marketers can tap into to accomplish this very objective and mount successful campaigns by: Meticulously tracking and analyzing consumer spending. Processing. B2C digital marketing strategies. Whereas, B2C transactions are often instantaneous or close to it.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. That’s because the customer will change.

Enterprise Management 96

Enterprise Management Digital Experience Platform Organization Marketing Management 96

Martech

DECEMBER 23, 2022

It’s a platform to help you market in the context of customer interactions. It’s a content marketing platform. It’s a SaaS-based platform for headless content delivery. It’s end-to-end digital experience software. It’s a composable digital experience platform.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Industry CMS 107

Martech Advisor

OCTOBER 15, 2019

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer. Popular customer data management technology platforms and software. 4 reasons why marketers need to prioritize CDM.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. That being said, how much space is there for dominant CDP platforms? I’m talking about more fundamental change.

Enterprise Management 112

Enterprise Management Marketing Automation Services Work Management Marketing Management 112