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Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This!

WOM 100
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FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. The downside of poor customer service has been well documented on the web more and more people are taking to the web to warn other would be customers of their dissatisfaction so don’t let that be your company!

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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). So why wouldn’t you center you social media efforts in this area? Tweet This! Share this on Facebook. Share this on Linkedin.