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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. For more than 25 years, he’s been a leading privacy professional and trusted counsel.

Privacy 76
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Post Performance Report: Brands transforming social customer care

Sprout Social

Brands in regulated industries need a plan in place to address compliance risks and guidelines, so they can show up for their customers. They approach care as an arm of their content strategy, using it as an opportunity to emphasize their competitive differentiator: no plastic. Of course, they do it in their own morbid way.

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4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

Additionally, the CCPA grants California consumers the ability to ask companies to delete all of their collected personal data and sue those companies if the privacy guidelines were violated. How to opt-out of the sale of their personal information. Myth #4: Being Quick to Change Your Policies Is the Best Plan of Action.

Privacy 78
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4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

Additionally, the CCPA grants California consumers the ability to ask companies to delete all of their collected personal data and sue those companies if the privacy guidelines were violated. How to opt-out of the sale of their personal information. Myth #4: Being Quick to Change Your Policies Is the Best Plan of Action.

Privacy 78
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4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

Additionally, the CCPA grants California consumers the ability to ask companies to delete all of their collected personal data and sue those companies if the privacy guidelines were violated. How to opt-out of the sale of their personal information. Myth #4: Being Quick to Change Your Policies Is the Best Plan of Action.

Privacy 60
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The State of Global Privacy Legislation with Adam Woods, COO

Choozle

California’s Attorney General and the new California Privacy Protection Agency (CPPA) have also indicated support for an “ opt-out preferences signal” or global privacy control (GPC) to enable devices or browsers to direct websites to automatically remove oneself from data sharing.

Privacy 75
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What is email marketing and how are platforms helping brands succeed?

Martech

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.