Remove Differentiation Remove Ethics Remove Television marketing Remove Word of Mouth
article thumbnail

What Is Earned Media?

ClearVoice

The ‘earned’ part of the earned media equation is a helpful way to refer to this end result when talking to the clients who pay for PR services as it differentiates the media placement from press mentions that are paid for such as sponsored content or advertising.” — Jason Myers , senior account executive for The Content Factory.

article thumbnail

Maximizing Your Reach: A Guide to Creating Plastic Surgery Ads that Convert

DAGMAR Marketing

Advertising can help clinics differentiate themselves from the competition by highlighting their unique selling points, such as specialized procedures or highly trained staff. While word of mouth is still a great way to attract new patients (who doesn’t love a new client thanks to a satisfied former client?)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Earned media Once known as word-of-mouth, earned media is advertising that comes from Influencers, someone who uses your product and talks about it on a Facebook post or their YouTube channel, for example.