Biznology

MARCH 26, 2012

In direct marketing offer theory, this is called managing the “offer equation,” which says that response quality is inversely related to response quantity. A great way to differentiate yourself in a highly competitive environment. Since you are paying for each click, your ROI depends more on quality than on quantity.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Ambal's Amusings

DECEMBER 17, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. The High-Tech Direct Marketing Handbook – Howard J. Ardath Albee.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

NOVEMBER 19, 2009

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast. Blog Marketing Interactions Twitter Ardath421. As a dyed-in-the-wool direct marketer, all I care about is whether someone responds.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Content Standard

OCTOBER 2, 2020

.” — Chris Baggott “Search, a marketing method that didn’t exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.” ” — John Battelle “Search engine marketing and search engine optimization are critically important to online businesses.

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Online Marketing Institute

JULY 31, 2009

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Direct marketing lists? How do you differentiate between these two in conversation? Too many with too little differentiation. 2) Email services – Julie Katz at Forrester writes about this group. Lead farming? Prospect lists?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84