Only B2B

APRIL 3, 2024

Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data. Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content4Demand

NOVEMBER 5, 2021

Armed with the specific combination of topics in which the account demonstrated interest, the sales team had grounds for re-establishing contact and the information they needed to conduct a conversation centered on an actual, current needs. Result : Imprivata received a 430% ROI utilizing True Influence Marketing Cloud.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

NOVEMBER 5, 2019

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. However, intent-fueled programmatic ads allow marketers to target companies/users based on whether or not they demonstrate intent to buy.

Paid Search Agency 64

Paid Search Agency Lead Ranking Lead Scoring Ads 64

Martech

MARCH 10, 2022

Aim to identify a composite pattern of digital cross-channel account behavior that suggests interest and enables a very focused sales engagement into those targeted segments/accounts. Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Why we care.

Account Based Marketing 103

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 103