DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Purchase Intent. When hand-raisers appear at all (just 3 percent of buyers complete forms today), it’s typically late in the purchase cycle. And they may not even be a definitive indication of purchase intent.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DemandBase

MAY 7, 2020

Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you. In today’s B2B world, it’s all about the intent, not just the information in a form fill.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Understand purchase intent. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Martech

SEPTEMBER 24, 2021

digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Some ABM tool vendors and their partners provide very specific types of business data, as well as broad-based business data, that can provide important insights into purchase intent. Click here to download!

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124

SalesIntel

APRIL 2, 2024

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Real-time Prospecting Tool Both ZoomInfo and SalesIntel offer a Chrome extension – Outreach, and RevDriver respectively.

Top of Funnel 52

Top of Funnel Enterprise Management Marketing Automation Services Work Management 52