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Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

This provides a great growth opportunity for the teams to work together to not only identify the best margin and revenue growth opportunities but also help named customers “see” how you help them solve business problems in a way that increases their loyalty. This is not about speaking one-to-many.

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Why Is ABX the Next Big Thing in Marketing? Experts Weigh In

Engagio

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Experts Weigh In appeared first on Account-Based Marketing – Demandbase.

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The Power of Panel Webinars — The Road to Webinar World 2019 (1 of 8)

Heinz Marketing

In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Join me with a panel of experts from ON24, Netline, Sketchdeck, and DemandBase for our Panel Webinar to Drive Engagement, Action, Conversion, and Loyalty.

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The Power of Panel Webinars — The Road to Webinar Success (1 of 8)

Heinz Marketing

In the middle of the funnel, panel webinars should be used to further qualify lead intent with more technical, educational topics that work to differentiate your brand. Join me with a panel of experts from ON24, Netline, Sketchdeck, and DemandBase for our Panel Webinar to Drive Engagement, Action, Conversion, and Loyalty.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

And it's STILL a big differentiator! It’s less likely that business buyers will transact over mobile, but effectively giving buyers content in the format they want and optimized for the devices they prefer will be a huge differentiator in 2017. To differentiate, challenge industry assumptions. Back to top. Sam Hurley.