Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Sales Automation. What does a “good lead” look like anyway?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Vidyard

DECEMBER 10, 2019

Met the Godfather of demand gen? The Greatest Show, Not Tell: NetMotion Software. Some of the greatest stories ever told start with an equally intriguing title, like NetMotion Software’s “Skyping in Space.” Best Video Marketing-Based Demand Campaign: True Influence. Best Demand-Centric Video Program: Zycus.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. Using IP recognition software you can identify accounts visiting that article.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes! 2012 – 2014 Average CPC).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

NOVEMBER 30, 2015

Here too, there are lots of reasons you’d want to embark on an inbound marketing effort, with the primary purposes being: Generating greater awareness and engagement with your desired markets. Increasing lead velocity and generating more sales qualified opportunities for the organization.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28

Directive Agency

JUNE 29, 2018

Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting. I just had a conversation this morning with a very talented CMO of a large B2B software company. So it’s not that you can’t generate conversions. Account Based Software. This is critical.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40