Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? The Lead Generation Process. Lead Scoring.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. Using IP recognition software you can identify accounts visiting that article.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Hubspot

NOVEMBER 30, 2015

Recently, I’ve come across a question with increasing frequency, that may not be as significant, but is probably even more important if you’re looking to embark upon a journey of accelerated sales growth. Increasing lead velocity and generating more sales qualified opportunities for the organization.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28

Directive Agency

JUNE 29, 2018

Moving Away From Strictly Keyword Targeting. They’re getting away from just strictly keyword targeting. I just had a conversation this morning with a very talented CMO of a large B2B software company. So it’s not that you can’t generate conversions. Account Based Software. This is critical.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Markempa

APRIL 30, 2019

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Let me explain.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

PathFactory

JULY 3, 2019

Nick Edouard: Yes, we are a marketing software company based here in Toronto, about 100 employees. We work with a lot of leading B2B enterprise and mid-market companies, Adobe being one of them, for example. On a particular campaign, they saw a 92% increase in their sale qualified opportunities.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61