Engagio

MARCH 29, 2021

So how do we deliver personalization that captures our target accounts’ attention? It comes down to knowing the right information about the account and the buying personas at the account. Intent data helps you understand what keywords the account or people at that account are researching.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

The Point

AUGUST 25, 2020

Not every Account-Based Marketing (ABM) strategy starts from the same place. For others, it’s identifying a target account list. Just us every journey starts with the first step, however, it’s generally a good idea in ABM planning to first conduct an honest assessment of where you are, what you need, and who does what.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

DemandBase

MARCH 23, 2020

With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products. Zero in on the accounts that matter—those in your target account list that are in-market for your solution. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. The account-based revolution isn’t over. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. Jon: Thank you very much.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101