Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Paired with intent data, ABM is a force to be reckoned with. Paired with intent data, ABM is a force to be reckoned with.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. One of your target keywords might be: “crm software”.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. This is simply not true.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Leadspace

JUNE 21, 2017

Many others may not pay it serious attention at all, not believing that such an “outlandish” technology could ever really apply to them and their very ordinary, yet no less pressing, needs. After all, what possible application could an army of autonomous droids have to a mid-market sized company selling IT solutions?

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52