What Is Earned Media? Definition, Attribution, Best Practices with Examples
Martech Advisor
OCTOBER 18, 2019
.” So, what do word of mouth (WoM) and going viral mean in this context? ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Earned media partially relies on WoM to spread awareness. It could be about your product/service or the CX.
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