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Peak Email: Get Prepared for a New World of Customer Communications

Adobe Experience Cloud Blog

For those of you not familiar with the term, “Peak Oil” is the point in time when the maximum rate of global petroleum extraction is reached, after which the rate of production enters terminal decline (thanks to Wikipedia for that concise definition). Peak Oil and Peak Email – it’s going to be an interesting decade ahead.

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You’ve probably over-farmed your donors’ land

Biznology

Image via Wikipedia. ” The deafness is caused by direct mail firms stepping up the seven touches to 11, hitting the same lists again and again, going back further historically, and also buying cold lists from other organizations for cold hard cash, all in an attempt to make quarterly forecasts and budgets.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.”

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Setting up a B2B blog or a Facebook or Twitter [.]. CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. 0160; Blog on Print.