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How to send mobile app messages that build loyalty and stay relevant

Martech

They have to opt in. Don’t abuse that ability by sending out too many notifications. Customers download your app because they want to know more about what your brand has to offer. Mobile messages can maintain and grow the relationship, but you have to use the right communications.

Loyalty 97
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The Google anti-trust trial: A deep dive into the details

Martech

Those who have been following the case pointed out that it may be unreasonable for Microsoft to say it has unfairly been excluded from the search market if it had not invested in improving its product so that it can rival Google. Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine.

Google 80
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Mobilegeddon – Where Do You Stand a Month After the Roll Out?

LeadSquared

It’s almost a month since the Google mobile friendly update first rolled out, and at a glance, it’s effect has proved to be nowhere near what was predicted. So, weather reports predicted a storm, and all we got was a mild breeze. But, what do you do after a near-miss? Update: We certainly have seen a positive impact, though. For Android.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb. The key to native advertising is that it is non-disruptive – it exposes the reader to advertising content without sticking out like a sore thumb. Source Shutterstock.

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20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

The aim is to create significant awareness such that the relevant audience is pushed down the funnel and drop-outs on every stage are reduced. From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. They just had to trust the process without questioning it.

Course 52