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How to send mobile app messages that build loyalty and stay relevant

Martech

They have to opt in. Since the user is interacting with your app, you can capture that real-time data, and they almost always use deep linking so that when the user clicks on them [the messages] take them to somewhere specific in the application to then complete some action.”

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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Many brands opt for a subdomain because they are often easiest to set up, especially if you’re using a third-party host. Subfolders are very common for hosting blogs, as they allow you to add deep links to the root domain, as well as add freshness to your main site by frequently publishing.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google calls its competition ‘inferior’ (Sept.

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Mobilegeddon – Where Do You Stand a Month After the Roll Out?

LeadSquared

So, weather reports predicted a storm, and all we got was a mild breeze. But, what do you do after a near-miss? Do you sit around in your feeble house, waiting for the catastrophe to strike, or fix it right-away, and sleep peacefully at night? You should also look at this data in Analytics to see how it has changed over time). God, you must be lazy!

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Video ads are simple in their concept yet complex in their execution.

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20-Minutes Growth Hacking Course for Beginners [Strategy+Examples]

Outgrow

From the time Sean Ellis coined the term growth hacking, interest in growth hacking as a marketing strategy has only seen an upward trend. Growth hacking is a legitimate strategy used by businesses to reach exponential growth on a limited budget. Sean suggested that companies that see “growth” as their north star are on the path to success.

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