Should I Host My Content on a Microsite, Subdomain, or Subfolder?
Content Standard
AUGUST 20, 2015
Subfolders allow you to create organized, searchable content to boost brand awareness and SERPs while fully capitalizing on your brand’s online domain authority. Subfolders are very common for hosting blogs, as they allow you to add deep links to the root domain, as well as add freshness to your main site by frequently publishing.
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