Google Authorship is Changing the Game for SEO and Digital Marketing
Biznology
JANUARY 21, 2013
SEO is all about improving your standing within the search engine result pages (SERPs), and being able to stand out with a Rich Snippet can be a huge help in improving click through rate (CTR). As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs. The Downsides.
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