[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
Customer Experience Matrix
NOVEMBER 28, 2012
This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” It then uses regression analysis to estimate the influence of each promotion and promotion attributes, such as ad size and format, on stage movement. Users can block these from containing duplicate offers.