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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? You could consider conducting an audit to validate the quality of your various append sources. You can find more thorny data issues and solutions in our new white paper , available for free download. This can be an expensive, but very helpful, tool.

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What Do You Need for Successful Nurturing?

ANNUITAS

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one.

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Complete On-Site Technical SEO Checklist

seo.co

For example, say you’re in the food industry and your competitor published a white paper on the health benefits of eating potatoes. You could publish a white paper on the benefits of eating quinoa. If you already have a sitemap, use our free sitemap validation tool to make sure it’s optimized for search engines.