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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. You can find more thorny data issues and solutions in our new white paper , available for free download. Like this post?

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Optimizing your site information architecture (IA) for Panda

Biznology

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain.

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Complete On-Site Technical SEO Checklist

seo.co

For example, say you’re in the food industry and your competitor published a white paper on the health benefits of eating potatoes. You could publish a white paper on the benefits of eating quinoa. Ensure you don’t have duplicate site versions indexed in the search engines. Identify crawl errors. It’s a pretty simple system.

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What Is A/B SEO Testing?

Single Grain

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. The answer is simple: Don’t index the duplicate pages. You could run a controlled experiment that shows different versions of a webpage to different control groups.

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