Remove De-duping Remove Display Remove Facebook Remove Tagging
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7 not-quite-predictions for marketing technology in 2016

chiefmartech

The adoption of “marketing middleware” did increase — DMPs, customer data platforms (CDPs), tag management sytems (which have evolved into marketing data pipelines), and cloud connector apps of all kinds — as marketers continued to build their own “stacks.” ” (A). The biggest will be “Search 2.0”

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Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014

Hubspot

The app shows off a gorgeous picture of the area (pulled in from Flickr) and displays hourly weather, the forecast for the week, a map, the chance of precipitation, wind and pressure rates, the sunrise and sunset times, and more. You can easily add more locations and then swipe from location to location. Warning: May increase FOMO.).

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Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

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Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

However, in practice, tracking across digital-only channels such as search, social, display, OTT, audio, digital OOH is much messier. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.