Engagio

SEPTEMBER 9, 2020

This skill set relates to how well they orchestrate your ABM program, including how they convert account information into insights that can be applied to target buyer personas. Ongoing management of data (de-duping, enriching, etc.). Who is charged with defining actions for key personas, crafting messaging, and creating content?

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Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Heinz Marketing

AUGUST 5, 2021

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). DemandBase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you get proven ABM programs in-market quickly. Now let’s dig into a few platforms shall we?

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Engagio

OCTOBER 20, 2020

These accounts may not get completely customized marketing plays and content, but they should still get highly relevant touches based on their industry and persona. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

These accounts may not get completely customized marketing plays and content, but they should still get highly relevant touches based on their industry and persona. The post How to ABM Like a Boss (Part 3): Get Your Data Ready appeared first on Account-Based Marketing – Demandbase. Diversify your vendors – You want more than one.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52