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How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

Well-versed in monitoring and optimizing Marketing across channels. Look for multi-channel engagement, examples of experimentation, and meaningful measures of success. Ongoing management of data (de-duping, enriching, etc.). Well-rounded team players. Able to hold their own with account executives.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). DemandBase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you get proven ABM programs in-market quickly. Now let’s dig into a few platforms shall we?