Database Marketing and Multivariate analysis

Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

Leadspace

OCTOBER 6, 2019

In the last 10 years, every B2B business has discovered content marketing, so now they need to understand their analytics just to break through with their message. The kind of audience analysis that’s possible today for fueling content marketing was unheard of even five years ago.

B2B Marketing

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency

The New York Times Discovers That Marketers Use Science

Customer Experience Matrix

SEPTEMBER 19, 2006

The specific examples it will be familiar to any marketing professional: carefully tracking shoppers’ paths through a store; analyzing physiological reactions to advertisements; and using multivariate test designs to assess ad components. Incidentally, this is a partial answer to one of the questions I posed yesterday.

Multivariate analysis

Multivariate analysis Ad Frequency Correlation Database Marketing

B2B Marketing Zone

Expert Interview Series: Mike Moran of Biznology on How to Excel at Digital Marketing for B2B Businesses

The New York Times Discovers That Marketers Use Science

Webinars

Stay Connected