PureB2B
MAY 30, 2022
Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. About Direct Marketing.
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
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Biznology
AUGUST 3, 2020
B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. Keep it about “did you buy,” and resist the temptation to gain more marketing insights. But let’s not go there.
Engagio
JUNE 11, 2018
According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Part of the challenge is that marketers are simply not performing data cleansing often enough to keep track of their B2B contacts. If the latter, is it registered to the company or the person?
Leadspace
OCTOBER 6, 2019
The kind of audience analysis that’s possible today for fueling content marketing was unheard of even five years ago. Techniques exist now that help B2B companies identify visitors to their websites and personalize their content on-the-fly to the person visiting. These are great days to be a B2B marketer.
Customer Experience Matrix
FEBRUARY 25, 2010
Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. Conversen is working on multi-media content blocks that could be inserted into any medium.
Convince & Convert
SEPTEMBER 14, 2010
But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel. through a new channel. 02 conversion rate – I don’t think so!
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