PureB2B
MAY 30, 2022
Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. True database marketing is different—at least in part.
Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
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Customer Experience Matrix
FEBRUARY 1, 2010
Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. 35% of marketers expect to move more than 20% of their direct marketing budget into digital channels next year.
Biznology
AUGUST 3, 2020
B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end. Keep it about “did you buy,” and resist the temptation to gain more marketing insights. But let’s not go there.
Customer Experience Matrix
SEPTEMBER 8, 2017
And, while I don’t have firm data, my impression is that online-only retailers have been slower to buy CDPs than their multi-channel cousins. (Online retailers do capture customer names and transactions operationally. If so, they're the exception that proves the rule.)
Customer Experience Matrix
SEPTEMBER 29, 2009
. - another survey by another marketing automation vendor, Alterian , found the most-commonly cited top obstacle in online marketing (25% of respondents) was “integration of online with database marketing and offline channels”.
Engagio
JUNE 11, 2018
According to the Database Marketing and Contact Acquisition Survey Report this is one area where some marketers are falling short. Part of the challenge is that marketers are simply not performing data cleansing often enough to keep track of their B2B contacts. Let me illustrate with a couple examples.
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