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How to leverage Database marketing to increase your conversions

Smarte

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

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B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

This means they’ve always had customer data available and thus been able to build extensive customer databases without a CDP. Offline retailers have to work harder to get customer names and tie them to transactions, using indirect tools such as credit cards and loyalty programs. B2B is another vertical.

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How to Drive Your Marketing Automation Strategy Forward

Content Standard

According to Skyword’s content marketing trends survey , 68 percent of executives indicated their main content marketing goal is to engage customers and prospects, with 44 percent saying that enhancing brand awareness and loyalty is their objective. Are these objectives on your 2015 road map?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. You may be influential in social media and your children more in “Avatar&# or &# gaming&#.