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Harnessing AI-based Account segmentation in ABM

Valasys

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Accuracy: Analyzes large datasets with precision, leading to targeted segmentation.

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How to Calculate the ROI on Your B2B Data Investment

SalesIntel

It’s time to freshen up your B2B marketing strategy. Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. Database marketing. How do we know?

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? Identified ideal buyer intent keywords.

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Data Cleansing VS Data Enrichment – What Should Be Your Focus?

SalesIntel

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. This is something you can do with data from your CRM system or data purchased from a third-party vendor. Request Demo.

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Ten tips for customer reactivation

Biznology

Segment your dormant customers, and treat them differently. As marketers well know, different customers have different needs, and represent different levels of value to the firm. Applying segmentation is a key success factor in the reactivation effort, just as it is elsewhere in marketing. Product usage.

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

Regarded as one of the industry’s fastest-growing and most dependable B2B data providers, SalesIntel offers firmographic and technographic data charts and buyer intent data through its partnership with Bombora with over 12,000 online intent topics. Main Features: Marketing services may be used to develop custom lists.